TRENT+CO is the evolution of Michael Trent Design — now expanded into a multidisciplinary creative and training studio.
We create:
- Creative strategy that clarifies your voice, sharpens your message, and makes every piece of work feel intentional.
- Performance training for body and mindset — combining physical strength, resilience, and everyday discipline.
- Content and campaigns that move people — through story, design, and smart emotional hooks that stick.
Led by Michael Trent, a 28-year design veteran and certified personal trainer, this new platform brings together mind, body, and message.
This isn’t just a rebrand. It’s a mission.
“If it doesn’t stand for something, it’s just decoration.”
At TRENT+CO, we believe design is more than aesthetics — it’s strategy. And training is more than reps — it’s resilience. Whether we’re shaping a brand, a body, or a bold idea, we start with clarity, strip away the noise, and focus on what actually moves people.
- We don’t follow trends.
- We don’t chase hype.
- We build with purpose — and we don’t waste your time.
Every project is a collaboration, not a transaction. We ask hard questions, challenge assumptions, and leave everything sharper than we found it. This isn’t surface-level polish. It’s core-level alignment.
Design fades.
Impact sticks.
TRENT+CO was born from a simple truth: too much of today’s work is designed to impress, not endure.
With 28 years in publishing, brand design, and strategy—and a mindset shaped by discipline, resilience, and reason—we don’t chase trends. We cut through them.
This platform blends everything I’ve built:
- Strategic thinking
- Visual storytelling
- Performance coaching
- Content that dares to matter
If you want polish, hire a studio.
If you want alignment—of message, mission, and muscle—let’s talk.
FAQs
What kind of clients do you work with?
Startups, nonprofits, publishers, trainers, and solo visionaries. If you’ve got conviction and a mission that matters, we’ll probably get along.
Do you offer standalone design work?
Yes. While strategy is part of our DNA, we also take on select execution-only projects—logos, layouts, collateral, and digital assets included.
What does performance coaching include?
1:1 fitness training, program design, and mindset development—focused on resilience, discipline, and lasting change. It’s not about reps. It’s about results.
Can I hire you for both design and training?
Absolutely. Some of our best clients come in through one door and stay for the rest. This platform was built to integrate body, brand, and belief.
Are you available for speaking, teaching, or consulting?
Yes, selectively. If it aligns with the mission, we’re in. Reach out with details.
Where are you based?
Noblesville, Indiana—but we work with people across the country and beyond. Fully remote. Fully present.
Why does TRENT+CO offer both design and fitness? Isn’t that kind of… random?
Not to us. We believe your body of work and your actual body aren’t separate. They both need discipline, clarity, and intentional effort. Whether we’re building a brand or building a stronger you, the goal is the same: align action with purpose, strip away the noise, and create something that lasts.
This isn’t a scattered side hustle. It’s one philosophy applied to two vital arenas: how you show up, and how you show up for yourself.
What other sorts of madness does TRENT+CO get into??
Content that punches above its weight. Merch drops with teeth. Unhinged brainstorms. Rogue campaigns. Trail runs at sunrise and essays at midnight. If it fuels movement, mayhem, or meaning—we’ll probably try it at least once. Hell, maybe twice.